Blockchain to help shoppers trace fresh chicken or vegetable’s origin at UAE supermarket

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Dubai: Wish to know the place that vegetable got here from? Or how about that hen?

At your nearest Carrefour grocery store, you can also make these traces… with a little bit of assist from IBM’s blockchain. Majid Al Futtaim, the Carrefour franchisee, has struck a take care of IBM, whereby the US tech large will present its ‘Meals Belief’ answer.

Through the use of their smartphone to scan a QR code on merchandise akin to Carrefour’s recent hen, prospects will be capable to get instant entry to actionable meals provide chain information, from farm to retailer shelf. It should lengthen to the historical past of the product – together with manufacturing course of, halal and hygiene certifications, vitamin info and temperature information – as soon as particulars are uploaded onto the blockchain.

“Belief within the meals provide is turning into more and more vital worldwide, a pattern accelerated by altering shopper calls for and the next well being and wellbeing issues arising from the pandemic,” mentioned Hani Weiss, CEO of Majid Al Futtaim Retail. “It’s subsequently crucial for us to put money into making certain high quality all through the worth chain whereas concurrently working to construct sturdy buyer belief and loyalty.


“In assembly the brand new market expectations, we at the moment are providing enhanced meals traceability for our valued Carrefour prospects and improved operational effectivity for our enterprise.”

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