Job Description

POSITION SUMMARY :

The Product Line Manager is responsible for managing the entire product line life cycle from strategic planning to tactical activities. The role is responsible for creating and implementing a business strategy, identifying new product opportunities, sourcing new products and achieving corporate profitability goals. This position pulls together, communicates and collaborates with a team of company resources to manage and grow the Globe & Varimixer product lines.

ESSENTIAL FUNCTIONS:

• Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Identify and present innovative and creative product solutions in existing or new product categories.
• Identify potential manufacturing sources for new products.
• Manage new product development from concept to introduction using stage gate processes
• Responsible for product specifications, competitive information, features and benefits, profit analysis and forecast for new product introduction.
• Develop and conduct training on new products and raise awareness of product applications.
• Create & maintain competitive analysis database to assist the sales organization in gaining market share
• Provide the sales team with the necessary technical expertise to enable them to sell the product.
• Act as point of first reference for all product related inquiries and work collaboratively across all functions; Engineering, Sales, Marketing, Customer Service, Service, Quality, and Operations.
• Assist marketing team in creating and maintaining all collateral material including specifications sheets, owner's manuals and sales literature.
• Design market research projects to assess customer attitudes to the current product line and new product introductions. Either conduct this research with in-house staff or manage an outside agency.
• Function as a product line expert with in-depth knowledge of users, dealers, competitive advantages, pricing structure, marketing strategies, etc.
• Provide support for other departmental projects as needed and/or assigned by the president.

QUALIFICATIONS :

• Bachelor's Degree required.
• 5+ years' experience in commercial food equipment business.
• Proven success in the project management function.
• Experience in a technical, engineering environment with long development cycles.
• Proven product management skills with strong ability to interface well with customers; both internal and external.
• Display a high level of critical thinking in cross-functional process analysis and problem resolution
• Experience with costs and pricing technical products. Ability to understand pricing models and translating product information and costs with large account customers.
• Valid Passport for international travel as required.

PIb0b9d305e232-30492-36035486

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